Agency: Avenue | Razorfish

Role: Senior Art Director

Client: Alaska Airlines / California Direct

Deliverables: Calming and relaxing rich-media flash ads were used to entice frequent California flyers to book flights to Mexico. Expandable panels were used to push and track specific Mexico destinations where media placement allowed.

Awards: 2006 IAC (Internet Advertising Award), Addy (Philadelphia) and Art Directors Club (Philadelphia)

Featured to the right: Screen sampling of various ad sizes. Click to view animated example.

Additional ad size samples of this project available upon request.

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