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Agency: Avenue | Razorfish
Role: Senior Art Director
Client: Alaska Airlines / Take Ten
Deliverables: In addition to sweepstakes sign-up, time-spent on the banner was a component of measureability. Developed a game-like roulette visual married with the sweepstakes messaging which achieved beyond average time-spent.
Awards: 2006 IAC (Internet Advertising Award), ADDY (Philadelphia) and Art Directors Club (Philadelphia)
Featured to the right: Screen sampling of various ad sizes. Click to view interaction and expandable panel.
Additional ad size samples of this project available upon request.
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